scriptwriting and research | st louis video studio | video productions

As you write the script for your next video production do some research and get inside the minds of your intended market.  After all, your target audience is the only reason you are creating a promotional video right?  So it is important to define the target audience including their concerns and aspirations. Then list a few main benefits – show how your company can solve their problems, save them money, or improve their lives. Every element in the video must build on these benefits rather than merely describing the features of a product or service.

st louis video production script research

st louis video production script research


Mike Haller

St Louis Video Producer

St Louis, Missouri, USA  | Video Production

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