Video testimonials have the power to swing the purchase decisions of consumers like no other marketing technique. They are persuasive, direct and offer so much more authenticity than text ever could.
If you think of the infomercials that air daily on television, you will realize that these companies have been using video testimonials for years. This is because these businesses understand just how powerful video testimonials are when it comes to moving consumers down the purchase cycle.
Video testimonials help put potential buyers at ease. Some consumers can be cautious about the claims made by a business, or they may feel the price is too good to be true. But watching another consumer passionately claim that purchasing a product was the best money they ever spent is far more powerful, and will carry a lot more weight, than anything your brand can say about itself.
What makes a good video testimonial?
Sincerity, reputability and directness are three of the most important elements of an effective video testimonial.
One way to do this is to keep the video testimonial casual. You don’t want a video to be too formal and scripted because this makes the testimonial far less credible. Instead, the client should come across as comfortable and clear. This will ensure their opinion comes across as honest, because the last thing you want is for the testimonial to seem forced. Having said that, you will want to plan what is going to be discussed to ensure your client is at ease with the questions and their answers.
Robert Haller, St Louis Video Producer
St Louis Video Production Companies