Corporate Video Tip
Since your intended audience is the only reason to make a marketing video, it’s quite important to define the target audience including their concerns, goals and aspirations. Then list a few main benefits – show how your company or product can solve their problems, save money, or improve their lives. Every element in the video must build on these benefits to your audience rather than merely describing the features of a product or service.
Tips & Insights for Using Video Sharing Sites for Marketing. YouTube is an effective and inexpensive way to share video content. It’s also a great tool for additional exposure when you have several videos that you can showcase on your own YouTube channel. Consider the following insights and tips about engaging your target audience with video. It’s your second website – Using the YouTube platform and creating your own YouTube channel offers additional opportunities for exposure and for your audience to find you. Two sites are more visible to search engines and can certainly help boost business and page ranking. YouTube is also a search engine – After its parent company, Google, YouTube is the second largest search engine.
Mike Haller, St Louis Video Producer
St Louis Video Production Companies