Today, in the age of digital marketing and social media, businesses are looking for new ways to increase visibility and attract new customers. One great way to do this is through video testimonials. Video testimonials are not only cost-effective but also extremely effective at driving new business. When potential customers see a video of someone they trust talking about your business, they’ll be more likely to take action and check out what you have to offer. Video testimonials also give viewers a personal experience with your business that words on a page just can’t match. Read on to learn how you can create an effective video testimonial for your business.
Why are Video Testimonials so Effective?
There are a few reasons that video testimonials are so effective for driving new business. First, they are more personal than typed testimonials. Viewers can see and hear from someone they trust in a more direct and authentic way than if they were reading typed words on a page. They also offer a more visual experience than other types of testimonials. Since video testimonials can be used in your advertisements or social media, they are more likely to catch the attention of potential customers than something like a written testimonial. Video testimonials are also more scalable than written testimonials. Written testimonials are great for collecting reviews from satisfied customers but don’t give you any way to collect more leads or reach more customers. On the other hand, video testimonials are great at collecting leads from new customers while also letting you reach more existing customers and giving them a way to share their experiences with others.
How to Create a Video Testimonial
Creating a video testimonial is actually pretty simple, especially if you have customers who are willing to make them for you. First, you’ll need to make sure that your video testimonial follows the same guidelines that you would use for written testimonials. You’ll want your video testimonial to be personal and reflect the feelings and experiences that your customer has had with your business. Next, you’ll want to film the testimonial. You can either film it in one take or break it up into segments and edit the video later. You can also use a service like OpinionSquare to collect written video testimonials from your customers. Once you have the video, you can use it in a variety of ways. You can add it to your website, post it to your social media pages, incorporate it into your digital marketing strategy, or even use it in your newsletter.
Tips for Producing Effective Video Testimonials
When creating video testimonials, there are a few things that you should keep in mind. First, make sure that you’re getting permission from customers before you record their testimonial. Otherwise, you could end up in legal trouble. Second, make sure that you keep your video testimonial as short as possible and that it gets to the point quickly. You don’t want it to be longer than a minute, and 30 seconds is ideal. Finally, before you show your testimonial to potential customers, make sure that it is as polished as possible. Make sure that there are no mistakes, that the recording quality is good, and that your customer looks and sounds professional.
2 More Ways to Use Video Testimonials for Your Business
Besides collecting video testimonials, you can also use video to share your own experiences with your business. If you have a positive experience with your business, you can record a video of yourself talking about it and use it to drive more new customers to your site. You can also use video testimonials from customers who would like to share their experiences but do not have the time or ability to record their own testimonial. You can also use video testimonials as part of a larger social proof strategy for your business. In addition to collecting testimonials from your customers, you can also use social proof strategies like displaying ratings and reviews, showing your social media follower counts, and displaying website traffic statistics. When you use all of these strategies together, you’ll have a much more powerful visual presence online that will make it easier for potential customers to trust you and take action with your business.
Video testimonials are an effective way to build trust with potential customers and drive more new business
Video testimonials are more personal than written testimonials and provide a more visual experience. With video testimonials, you can also collect video testimonials from customers who don’t have the time or ability to record their own testimonials. When you use video testimonials, you’re also using social proof strategies.
Mike Haller, St Louis Video Producer
St Louis Video Production Companies