Video Production Companies St Louis Healthcare Marketing Testimonials

Video testimonials have the power to swing the purchase decisions of consumers like no other marketing technique. They are persuasive, direct and offer so much more authenticity than text ever could.

If you think of the infomercials that air daily on television, you will realize that these companies have been using video testimonials for years. This is because these businesses understand just how powerful video testimonials are when it comes to moving consumers down the purchase cycle.

Video testimonials help put potential buyers at ease. Some consumers can be cautious about the claims made by a business, or they may feel the price is too good to be true. But watching another consumer passionately claim that purchasing a product was the best money they ever spent is far more powerful, and will carry a lot more weight, than anything your brand can say about itself.

What makes a good video testimonial?

Sincerity, reputability and directness are three of the most important elements of an effective video testimonial.

One way to do this is to keep the video testimonial casual. You don’t want a video to be too formal and scripted because this makes the testimonial far less credible. Instead, the client should come across as comfortable and clear. This will ensure their opinion comes across as honest, because the last thing you want is for the testimonial to seem forced. Having said that, you will want to plan what is going to be discussed to ensure your client is at ease with the questions and their answers.

Robert Haller, St Louis Video Producer
St Louis Video Production Companies

st louis video production companies | corporate video production

When videotaping with my partner, we always like to setup and shoot additional close-ups of the action in the scene.  This video production in st louis shooting for Grundex Manufacturing was no different.  After this medium shot, we garnered many many close-ups of the scene for more cutting options in video editing and post production graphics creation.

As we find ourselves shooting more and more for different sized screens, in many cases close-ups are much better for the smaller screens and video players on your computer.  In many instances the mere detail of an action happening is quite interesting, complete with body language.

st louis video production companies | dressing the scene

st louis video production companies | dressing the scene

Many times though you are working with in-house talent and by the fifth take, they are getting board so often the best takes are early on in the video production session, while the talent is fresh.


St Louis Video Production Services, Rob Haller, St Louis Video Producer and Photographer, 314-892-1233.  robh@hallerconcepts.comSaint Louis, Missouri, USA

st louis video production | business video company | st louis studio

Video Production in St Louis

Our video team produces many types of video productions.  They include promotional videos, training videos and live events.  We are sought after by corporations and associations of all sizes because we add value, a fresh perspective, and imagination to every video that we produce.

st louis video production lifestyle image from patient information video

st louis video production lifestyle image from patient information video

We take your overall communication strategy into account, determining the best way to communicate with your audience. Throughout the video production process, we work closely with you at every step of the way.

Video Editing and Post Production

Our editors are incredibly skilled at technology and storytelling.  They know what to leave on the cutting room floor if it is not adding emotion or impact to the narrative.


Hazel Hamann, St Louis Video Producer


st louis video production companies | st louis video | post production

We are dedicated to meeting the needs of our clients no matter how big or small the video production. Whether you are producing a corporate video for internal use, b-roll for worldwide broadcast, or a feature length documentary we provide video production services to meet your needs.

Whether your story is about a new product, a social issue, or a corporation, we can help tell your story.  We help our clients successfully engage their audiences and communicate.  We work with everyone; non-profits, broadcasters, video magazines,  start-ups, corporations, advertisers, recruiters, educators, public relations firms and other production companies.

We specialize in on-location video production and creative direction. We effectively manage every aspect of production from creative concept, to lighting design, to directing on-screen talent. We provide a variety of formats to match your production needs and budget. We shoot in High Definition and have a number of in-house cameras.

Providing a full range of production and post-production services we are able to take our projects from concept to final cut, because we offer all of these services in-house we are able to keep our services affordable.

st louis video production companies | st louis video production | on camera delivery

Appearing on Camera in Your Videos

Write your script and practice and practice some more! Then ask your producer for a teleprompter for your videotaping. It will make your delivery more professional and will help shorten the editing time.

st louis video production companies

st louis video production companies

Start by practicing without even having a camera present. No lights either! This will help you just get used to the sound and feel of your own voice “announcing” and speaking out loud. By eliminating all the common stress triggers you give yourself a chance to become comfortable with everything that comes with the act of being on-camera.

Good lighting is crucial. For faces, bright, diffused light works best.

Grooming is important. Wear your best. If you have a makeup artist on the shoot, they will gladly help you. Women normally wear more make-up than normal. For men, makeup is normally a foundation to help even out their skin tones.

On camera delivery is important and requires patience and practice.

Hazel Hamann, St Louis Video Producer


st louis video production | video production services | business marketing

Our team of video production experts consists of professional and well-trained producers, directors, scriptwriters, videographers, sound engineers and editors who specialize in effectively creating business videos that differentiate your from your competition.

st louis video production

st louis video production

Having a professionally produced video with an effective online marketing strategy is key to your company being found on search engine keywords. These search platforms have made video a key marketing component and important for companies to add video to their websites.

st louis video production | shooting multiple locations | shared footage

When working with your script writer for your next video production, be sure to discuss all of your video productions you have in mind. Many times the writer and producer can help you coordinate your logistics and consolidate the number of locations for your videos. Often the footage can be shared and your total number of shooting days can be reduced. For this video series, we were able to tape three company principals at the same location during the same day but for different topics and video clips.

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Hazel Hamann, St Louis Video Producer


video production st louis | video cost controls | production techniques

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Video production techniques can take many forms and costs can be controlled depending upon what your goals are. Slides to video with a voice over are easy on the budget but can still effectively communicate your message to your audience. Don’t completely rule out on-camera talent however. In many cases the right talent delivering the right message can be more persuasive and powerful. A good place to start is by taking a look at your largest competitor. What are they doing and saying? And how are they saying it? Best not to mimic them but to surpass them for better market perception of your products and services.

Hazel Hamann, St Louis Video Producer


st louis video production. st louis web video | corporate video production | tv commercials and training videos

Videos for the web. Corporate communication videos. Television commercials. Informational videos.  Safety and Training Videos.

We provide full service st louis video production, video editing and post production, and motion graphic services.

Hazel Hamann, St Louis Video Producer


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