Video production techniques can take many forms and costs can be controlled depending upon what your goals are. Slides to video with a voice over are easy on the budget but can still effectively communicate your message to your audience. Don’t completely rule out on-camera talent however. In many cases the right talent delivering the right message can be more persuasive and powerful. A good place to start is by taking a look at your largest competitor. What are they doing and saying? And how are they saying it? Best not to mimic them but to surpass them for better market perception of your products and services.
Hazel Hamann, St Louis Video Producer